Squarespace Website & Re-Brand for The One Live Event

The One Live Event is an international leadership events company run by Kate Ruby Aroha.

The One coordinators wanted a website that would showcase what takes place during their leadership events in an authentic way. They wanted it to stand out from other preachy life coaching seminars, because this is different. These events teach leadership skills that are practical and applicable to every day life and every day people.

The One’s branding was in need of some major up-leveling because since their first event, their messaging and way of operating has shifted a lot. So we had redesign their brand in order to reflect this growth.

The One’s primary logo is very simple, with a clean, rounded serif font and sans serif tagline. The logo mark is designed to incorporate the T and O in The One. It’s also an anchor that represents “staying anchored in the moment”. The O has been split in half to also represent where we have been in the past and where we can progress to.

This website and new branding have really elevated the brand to feel sophisticated and knowledgeable, but not out of reach for a normal person. The colour palette also feels very rich and grounded to reflect the type of work being done at the events. The colours also connect back to the beautiful natural elements of New Zealand, where the founders are from.