Squarespace Website & Branding Re-fresh for Business Coach & Industry Leader

Kate Ruby Aroha is a business coach and leadership coach from New Zealand.

Kate wanted a website that she would be able to use to position herself as an authority in the leadership space. She wanted to set herself apart from a typical business and leadership coach. Her ideal client avatar is a woman in a high functioning leadership role who needs guidance.

Kate wanted to refresh her branding to feel more elegant, grown up, and professional to attract this target audience. In the past her branding has been similar to other coaches in the industry so we needed to move away from that so she could stand out.

We ended up going with a gorgeous green, black and white aesthetic that matches her photos and gives off a calming yet professional vibe. We also ended up going with a combination of a serif font for headings with a very clean, modern font for the body copy.

On the website we set up a place for her online courses, information about her live events, and an automatically updating podcast feed.

We went from a greyscale website mockup to a fully custom-coded Squarespace website in just one week.

I had so much fun working on this elegant, sophisticated brand for Kate Ruby Aroha!